Then you have another category of people who regard emotions to be bullshit. They claim themselves to be "unaffected" by emotions. Like, it won't matter to them if their friends don't wish them on festive occassions, or it doesn't matter (according to them) if their friends dont often give them a ring or don't talk much at school.. so, they do the same with others who are, may be, full of these emotions, who may get 'hurt' by these things, who may wish to get some attention in this manner. For them, such people are simply attention seeker. But later on, if these attention seekers do the same with the same brigade of guys, they would feel depressed and may be shout on them. Believe it or not, Accept it or Deny it, it does hurt a lot. A normal human cant be a saint to just let go these things and remain unperturbed by such things and still lead a jovial life.
This was the first case. Another thing comes with the category of people who want love, who CRAVE for love. They say, they have everything but love they deserve... (even if they get it). But it doesn't bother them if they hurt their friends by doing the same with them and depriving them of the love they deserve..
So in a nutshell, we all are humans and we all have emotions. It does matter to US! But the thing is we dont care how we easily take others for granted and consider others to be some great people who would forgive you for every petty thing you'd do to hurt them. Our heart brims with emotions. And emotions do matter a lot.

